A consistent flow of customers, high recognition, and a loyal audience—these are the goals that every business strives to achieve. So, how can one attain such results? Certainly, conducting a large-scale PR campaign, enticing customers with significant discounts, and employing other marketing techniques are viable strategies. However, all these efforts may be in vain if the most crucial element is lacking—the trust of your audience.
Without trust, customers may reject even the most compelling offers. They would rather purchase a product from a company with a good reputation than from a brand with a questionable past and present. Reputation House Agency, operating in the reputation marketing sector since 2010, firmly believes that the decisive factor in a purchase or cooperation is not the price or the quality, but the trust in the business.
Over many years of operation, the company has accumulated extensive practical experience in building, improving, and safeguarding the reputation of both individuals and small and large businesses. It is a leader in the development of a mobile application for reputation management, and its employees have created their own monitoring system called IQBuzz.
Reputation House: What Makes Up Trust in a Business?
In the modern world, there are many channels through which information about a company or person is spread. These include comments on social media, bloggers’ reviews, and informational articles. But reviews have a special role. Reputation House recommends that you pay special attention to them.
Do not confuse reputation with image, as it can be easily changed. You can change your image with PR materials, commercials, and rebranding. Whereas reputation takes years to build up and can be lost in just a few days! And unlike an image, you can’t make it up. People will still share their opinions online, whether the business wants them to or not.
The Reputation House agency emphasizes that modern technologies allow for management of trust and, accordingly, the reputation of companies or individuals. It is quite difficult to achieve the desired result on your own, so it is easier and more reliable to turn to specialists. Employees of the agency will help you improve the situation in the areas that have the greatest impact on the reputation:
- Customer Communication. It’s important for people to receive feedback not only on negative comments but also on positive comments. They want to know that their opinion is of value to the business. At Reputation House, we prioritize engaging with reviews, both through SERM and other ORM tools.
- Image of the business. Filling the informational space with verified, reliable, and up-to-date information is another way to gain the trust of the audience.
- Work with employee reviews. If they are exclusively negative, partners will have a logical question: how effective will their cooperation with a brand be if it cannot even manage its own internal communication?
What Does a Positive Business Reputation Provide?
It is rightly considered an intangible asset of the company because a good business reputation increases its economic value.
It allows to:
- Ensure a steady flow of customers and, as a result, increased revenue. When people see positive reviews online and the care with which the brand solves their problems, the likelihood of making a purchase greatly increases. In fact, only 5% of users get to the second page of search results, so the task of Reputation House in SERM is to make sure that there is only the right content on the first page.
- Make the business more attractive to partners. Companies are much more willing to cooperate with businesses they can trust and are confident in.
- Attract qualified employees. According to statistics, 69% of job seekers will refuse an offer if it comes from a company with a bad reputation. And even if a company increases its offer by a third, as many as 30% of candidates still won’t accept it.
- Reduce the promotion costs of products and services. A negative publicity halo around a business will lead to difficulties in bringing a new product onto the market. Reputation House says that even a huge advertising budget can hardly overcome the initial negative perception of a brand by customers. In this case, you can forget about high profits and the success of the product on the market.
How to Manage Your Reputation?
The most productive and efficient way is a comprehensive approach based on ORM technologies. It starts with monitoring and working with mentions. Specialists analyze the audience’s perception of the brand, study queries and information messages, and compile a report. Then the Reputation House team starts working with mentions: leveling out competitors’ attacks, encouraging positive reviews, and responding to negative ones.
The agency uses guerrilla marketing technologies. Agents of influence join dialogs in chat rooms, social media, and other channels to unobtrusively spread positive information about the company and its products.
Formation and promotion of content are done in accordance with the SEO and SERM requirements in Reputation House. Specialists prepare and publish materials that create a positive image of the client using selected resources. The next stage includes the promotion of the necessary content to the top 10 of the search results. As a result, when searching for information, people will see content that shows the positive side of the brand’s activities. This is the advantage of SERM at Reputation House: everything that people find on the Internet will work in favor of the client.
Having a team that is able to build and maintain a positive image of the company in any circumstances is an asset in every way. The business will gain the trust of customers, become attractive to investors, and increase its value as an employer. The natural outcome of cooperation with Reputation House using SERM and other ORM tools will be expansion, revenue growth, and gaining the desired position in the market.